L’Oreal- Look Good, Feel Better

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L’oreal is a French cosmetic company. It’s headquarter is located in Clichy, Hauts-de-Seine.

Loreal is the world’s largest cosmetics company. It has developed activities in the field concentrating on hair-colour, skin care, sun protection, make-up, perfume, hair care and so on.

In 2015, Soo Joo Park became L’Oréal’s first Asian-American global spokesmodel.

In 2015, Kristina Bazan became L’Oreal’s first international e-spokesperson.Miss world 1994 and Bollywood actress Aishwarya Rai Bacchan is a global spokesmodel of the brand since 2004.

L’oreal got start their business in the hair-color, but the company soon branched out into other cleansing and beauty products. L’oreal’s currently markets over 500 brands and thousands of individual products in all sectors of the beauty business as, hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. The company’s products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper – and supermarkets, health and beauty outlets, pharmacies and direct mail.

There has 6 worlwide research and development center of L’oreal i.e., two in France: Aulnayand Chevilly; one in the U.S.: Clark, New Jersey; one in Japan: Kawasaki, Kanagawa Prefecture. In 2005 one research and development center was established in Shanghai, China, and one in India. A future facility in the US will be in Berkeley Heights, New Jersey.

Brands are generally categorized by their targeted markets, such as the mass, professional, luxury, and active cosmetics markets.  L’Oréal also owns interests in various activities such as fine chemicals, health, finance, design, advertising, and insurance.


In 2009, L’Oréal declared their intention to cut greenhouse gas emissions, water consumption and waste by 50% over the period 2005-2015.

In 2013, L’Oréal had been to invested more in research on alternatives to animal testing.

L’Oréal was named Europe’s top business employer by the European Student Barometer in 2008 and L’OREAL had also got awarded by UNESCO for Women in Science that was established to improve the position of women in science by recognizing outstanding women researchers who have contributed to scientific progress. The awards are a result of a partnership between the French cosmetics company L’Oreal and the United Nations Educational, Scientific and Cultural Organization (UNESCO).

In 2009, L’Oréal declared their intention to cut greenhouse gas emissions, water consumption and waste by 50% over the period 2005-2015.

Loreal Magic Retouch

In 2013, L’Oréal had been to invested more in research on alternatives to animal testing.

Tipple Care Cream

The company L’Oreal organises a business game i.e., L’Oréal Brandstorm for students in 43 countries. The game is related to marketing and has a first prize of $10,000, a second prize of $5,000 and a third prize of $2500.

Loreal- Miss Baby Roll

L’Oréal is also a founding member of the proj “Look Good Feel Better” project, a charity which was formed over 16 years ago to help women combat the visible side effects of cancer treatment.

Total Cover Beauty Cream

In 2015, Standard Ethics Aei gave a rating to L’Oreal in order to include it in its Standard Ethics French Index.

  • Color Rista Spray

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