LAKME – THE ART OF GLOSS

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Lakme is an Indian cosmetics brand which is owned by Hindustan Unilever. Having Kareena Kapoor and Ananya Pandey as the ambassador, it ranked number 1 among the cosmetics brands in India. Lakme started as a 100% subsidiary of Tata Oil Mills. It was named after the French opera Lakmé, which itself is the French form of Lakshmi (the goddess of wealth) who is renowned for her beauty.

Lakme was founded in 1952 famously, because then Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products and personally requested JRD Tata to manufacture them in India. Simone Tata joined the company as director and went on to become the chairperson. In 1996, Tata sold off their stakes in Lakmé Lever to HUL, for Rs 200 Crore.

Deep Black Kajal That Beats Time 

In the Brand Trust Report 2012, Lakme was ranked 104th among India’s most trusted brands and the following year it was ranked 71st on the list. In 2014, Lakme was ranked 36th among India’s most trusted brands according to the Brand Trust Report 2014. 

 

The company is the title sponsor for Lakme Fashion Week (LFW) a bi-annual fashion event that takes place in Mumbai.                     

                 

 

Lakme Absolute Perfect Radiance

 

Lakme Containing Argon Oil – Nourshed Make-up & SkinCare

 

Lakme – Youth Infinity

 

Lakme Glowing Skin

 

Lakme Lips – Dual Definition

 

Lakme Absolute Matte Lipstick

Lakme Lightweight Natural Glow

 

Lakme – Expert Protection For Your Skin

 

Love Lip Care

 

Lakme Primer + Foundation

As a result of increasing competitive pressures of cosmetics in the market. Lakme is shifting its focus onto one of the best brands and making larger stores in the future.

 

 

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