This is JWT’s first crusade for the organization in the wake of sacking the record. The campaign indicates how instructive and obstinate a cutting edge lady is and how she picks every basic component of her life without anyone else’s input, beginning from her vocation, companions, connections and her wedding jewellery.

As the wedding season is on, the jewellery brands are putting their best foot forward for publicizing and advertising. In such an endeavor, PC Chandra Jewelers has chosen J Walter Thompson India to deal with their imaginative obligations. Being dealt with from Kolkata office, the principal bit of imaginative for the brand is as of now out in the market, for the Wedding Collection 2017.

Created by Razorblade Pictures and coordinated by Anwar Sayed, the TVC praises a cutting edge Bengali lady’s wedding to a remote man of the hour in an outside land. The film catches all the wedding jewellery pieces worn by the bride.

The principle target of this crusade is to draw out the inward quality of an Indian lady who is never again confined to the four dividers of her home and has advanced a ton to make more prominent progress in close to home life over the most recent couple of decades. This battle is certain to bring out how enlightening and stubborn a cutting edge lady is and how she picks every single fundamental component of her life without anyone else’s input beginning from her vocation, companions, connections just as her wedding jewellery.

UK Chandra, Managing Director, PC Chandra Jewelers, stated, “We need to speak to the young ladies of today having roots and wings, who strike a fine harmony between conventional qualities and are jewellery and present day in their musings. For these young ladies, we have a la mode plans which are light and contemporary however have been made with the conventional craftsmanship, which is our legacy. Every marriage set has the great wishes of the whole PC Chandra family.”

Wedding Collection from P.C. Chandra Jewellers

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