The music channel has come a long way, from being rejected by viewers for its international flavor to almost entering the league of general entertainment channels.
It’s a channel that has taken the term ‘reinvention’ seriously. MTV, which has been on the airwaves since 1996, has donned many avatars, the latest being that of a ‘youth entertainment channel’. It is riding high on the popularity of its flagship show, Roadies. The show garnered a TVR of 1.44, which is on the higher side in this genre. (TAM Media Research, C&S, 15+, HSM).
Patil recollects in the mid-90s, when the channel was propelled, the slogan was ‘Do you get it?’, which was very dispersion driven. What’s more, amusingly, he says, no one got it. The need to move out of the totally western look of the channel was felt, when MTV neglected to pull in watchers.
In 1997, consequently, the channel went ‘desi’, as MTV understood that buyers couldn’t identify with the western picture of the channel.
The divert began putting resources into greater tent post properties in 2003, for example, Roadies, Style Awards, Youth Icons and the Music Awards.
Meaning and History logo
Before MTV was really propelled, it was known as The Music Channel and utilized another token. The badge could be perceived by the trademark “M” letter, “holding” a note. It was made by Manhattan Design in spring 1980.
The History of the MTV Logo
Throughout the years, the MTV logo has seen three distinct emphases. The first MTV logo was planned by Manhattan Design in 1980. This unique logo highlighted a somewhat conceptual structure of the letters “MTV” complete with a gloved hand holding a melodic note.
This logo, be that as it may, went on for a year, and was never very when MTV at last propelled. In 1981, the channel changed their logo to a plan progressively like the one we are currently acquainted with. This structure included a huge “M” with an a lot littler “television” situated at the base right corner of the “M”. Underneath this were the words “Music Television”.
This was the logo utilized by the station until 2010 when the MTV started their change far from playing music recordings. Now, the station expelled the words “Music Television” from the base of the logo, however very little else about the logo changed with the exception of the way that the stature of the logo was squashed in a bit.
History of Advertising 1980s
Early on, MTV was actually saved by advertising, as many cable operators refused to carry it. A year into MTV’s struggle, George Lois’s famous “I want my MTV” campaign ( later immortalized in the Dire Straits song, “Money for Nothing”) was born. Kids started demanding their MTV, and they got it.