Maybelline India has followed up the launch of three new variations of its famous lip salve Baby Lips, with a computerized crusade called #SwipeToSpice. The battle, executed by computerized advertising organization Foxymoron, will advance the item on every single social medium stages. On-screen character Alia Bhatt has likewise as of late gone ahead board as the brand ambassador. The crusade, injected with Bollywood show, will welcome individuals to put on the lip ointment and convey Bollywood dialogues on stages like YouTube, Facebook, Twitter, and Instagram. While victors of the challenge will get hampers, a publicly supported video will be made out of these commitments, to be utilized for online advancements. Suveer Bajaj, co-founder & director, media activities, FoxyMoron, includes, "The new Baby Lips Spiced Up suggestion offers to the Indi-pop age. Considering, we incorporated a Bollywood component to the crusade, as it goes well with the fans. The message is basic - swipe the new Baby Lips Spiced Up to include the flavor of Bollywood in your life."