Dabur Foods Ltd is getting forceful on its regular natural product drink brand Real. The organization is receiving a two-dimensional methodology to push its two brands—Dabur Real and Real Activ.
The leader brand Real will be upheld by a multimedia campaign, directed at children and moms, Real Activ, an unsweetened variation will be pushed with ground-level exercises went for grown-ups.
Beginning with another TV ad to be circulated soon, the advancement gorge for the brand Real will be expanded with exercises including school kids. Dabur Foods intends to work intimately with schools in significant metros.
For brand Real Activ, Dabur will concentrate on select real markets like Delhi and will distinguish territories where it can use the brand on the health platform. To begin with, the organization is sorting out a health race in Delhi as a team with Ms. Sunita Godara, a notable marathon runner of India. The Health Run that agrees with World Health Day on April 7, 2002, will see the support of around 5,000 crosswise over various age gatherings.
The organization spends around 18-20 percent of the Real brand turnover on publicizing. The Rs 100-crore bundled organic product juice advertise is assessed to develop at 25-30 percent yearly