Horlicks turns into the most recent brand to bounce on the 'rap' fleeting trend with a video arrangement titled ‘fearless songs.' The most recent expansion to the on-going arrangement was transferred to YouTube on 12 February. A.R. Rahman makes that big appearance to persuade understudies not to stress, as they rap and move to a melody about English sentence structure. Fikar mat karo...he sings as the confounded understudies work to comprehend ideas identified with English syntax.
On the point of his joint effort with Horlicks, A.R. Rahman stated, "I trust it is essential for me to interface with the gen next's motivation and the brand, amid a joint effort. The music draws out the best in kids and with "Fearless Songs” we expect to add a melodic turn to learning and diminish the tremendous weight kids’ face amid the exam season, empowering the voyage from fearful to fearless!"
The new video pursues intently on the impact points of their crusades 'Fearless Kota' and 'Bottle of Love', the two of which place the understudies at the focal point of the discussion. These promotions had an increasingly grave tone, however with the new recordings; it appears to be arriving in a lighter, 'kid-friendly' correspondence.
Vikram Bahl, executive VP marketing, GSK Consumer Healthcare - India stated, "We at Horlicks comprehend the pressure that understudies experience amid the exam season. In the wake of laying the foundation to handle exams with certainty a year ago with the 'Be Fearless' crusade, Horlicks attempts to keep making adapting increasingly profitable, this time utilizing music."