LT Foods, one of the main processors and exporters of bundled basmati rice and an up and coming FMCG organization, has divulged another TV advertisement with Amitabh Bachchan for their lead image, Daawat. In a quickly developing and focused classification, where buyers are assaulted with messages on item predominance and properties, this battle is an invigorating endeavor to associate with the core of purchasers and make them experience the satisfaction that originates from cooking, serving and eating the best basmati rice. Daawat Basmati has made a stride further and made a one of a kind scope of basmati rice for various dishes and cooking styles. These grains are explicitly picked, handled and pressed with the goal that customers can draw out the unpretentious miracle of each dish they get ready. R Balki, Chief Creative Officer, and Chairman, Lowe Lintas, sharing his perspectives on the business, stated, "We Indians, however somewhat bashful, somewhat introvertish, express our adoration interestingly through food. Rice is at the focal point of our sustenance bears the obligation of this statement of adoration. Daawat is the best Basmati rice, the best vehicle for this articulation. In this way the idea of 'Pyaar ki Special Bhasha'. Furthermore, who superior to Amitabh Bachchan to help us about our demeanor to remember love through sustenance which he does with his supreme dash of silliness.