Amul is an Indian dairy organization, based at Anand in the state of Gujarat. Shaped in 1948, it is a helpful brand overseen by a cooperative body, the Gujarat Co-agent Milk Marketing Federation Ltd. (GCMMF), which today is mutually claimed by 3.6 million milk producers in Gujarat.
Amul-The Taste of India
In 1966, Amul contracted Sylvester daCunha, the overseeing executive of the publicizing office AS to plan an advertisement battle for Amul Butter. daCunha structured a crusade as a progression of hoardings with topical promotions, identifying with everyday issues. It was prominent and earned a Guinness world record for the longest running advertisement battle on the planet. During the 1980s, cartoon artist Kumar Morey and scriptwriter Bharat Dabholkar had been included withdrawing the Amul promotions; the last rejected the pattern of utilizing big names in commercial crusades. Dabholkar acknowledged executive Verghese Kurien for making a free environment that encouraged the advancement of the promotions.
Amul Topical: Makhan Ka Josh!
Amul Topical: 21-year-old winner of two consecutive Grand Slams!
Amul Topical: Priyanka Gandhi joins politics!
Amul Topical: Opposition parties unite!
Amul Topical: Virat & Anushka pose with Federer at the Aus Open!
Amul Topical: 10 Yera Challenge
Amul Topical: All hail Gukesh, India's new chess champion!
Amul Topical: World's largest religious gathering gets underway!
Amul Topical: The great player contemplates retirement!
Amul Topical: Parliament approves amending the constitution in landmark move!
Amul Topical: The comic book reporter turns 90!
Amul Topical: India first series win in Australia in 71 years!
Amul Topical: Tribute to the man who shaped many a batsmen's careers, including Sachin!
Amul Topical: Tribute to a fine film actor/screenwriter/comedian & director!