Mufti refers to ordinary clothes, especially when worn by one who normally wears, Mufti was propelled in 1998 with one driving aspiration, to give an elective dressing arrangement, that didn't fit in with the 'uniform' codes of standard design.
Mufti has developed as a brand that offered casualwear most grounded in the shirt and denim classifications; to one that currently offers a scope of T-shirts, shorts, joggers, outerwear, overcoats, and a few frills moreover.
Right now, the brand is accessible in around 110 LFSs, 1400 MBOs and 250 EBOs skillets India.
In July 2018, Kartik Aaryan turned into the first-ever brand ambassador of Mufti – a clothing brand. With this association, the brand is looking to get more engagement from younger consumers.